Why 28four exists
Women were never the problem. The framework was incomplete.
We have spent generations being told to expect the same energy, focus and capacity from ourselves every day.
When that changes, we call ourselves inconsistent. Unmotivated. Too emotional. Not disciplined enough.
But the female body is not designed to remain static.
28four was created from the belief that women deserve to understand the complete rhythm of their bodies—and to have products, education and daily support built around that reality.
We are not here to make women easier to manage.
We are here to give women the language, knowledge and tools to understand themselves differently.
This is cycle support for the whole month—not only the days you bleed.
Meet the founder
Sophie
Ward
Founder, 28FOUR
Self-care should not be a full-time job.
28FOUR began when founder Sophie Ward found herself managing almost twenty different supplements a day after her son’s birth.
In an already overwhelming period of life, her own wellbeing had quietly become another full-time job. Self-care should not be a full-time job.
That became a question she couldn’t put down: why are women taught to think only about their period, when the cycle moves through four distinct phases?
28FOUR is her answer — four phase-specific formulas, one connected app, and a system designed to do the remembering.
After a 17-year career in banking and private client management, including work with ultra-high-net-worth clients, she brings the same focus on trust, service and long-term thinking to a new category of women’s wellness.
You were never inconsistent. You were cyclical.
JOIN THE LAUNCH LISTThe future of women’s wellness is cyclical.
Launching early 2027
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Join the 28FOUR launch list for product-development updates, first access and founding-member opportunities.