Launching early 2027
Launch List Terms.
What the launch list is
The 28FOUR Launch List is an email list. Joining it means you will receive product-development updates, launch news and first-access opportunities from 28FOUR by email. It is not an order, a reservation, a deposit, a pre-order or a waiting-list position for stock.
No payment and no purchase commitment
No payment, card details or deposit are requested or taken at any point when you join. Joining creates no obligation to purchase anything, at £109 or any other price.
Consent
When you submit your email address you are consenting to receive 28FOUR launch and product-development emails. We record the date and time of your consent and the version of the wording you agreed to (currently launch-list-v1). You can withdraw consent at any time.
Leaving the list
Every email includes an unsubscribe link. You can also email sophie@28four.co.uk and we will remove you.
Launch timing and expected pricing
Launch is planned for early 2027. The expected 28FOUR Starter System price is £109 as a one-time purchase, with individual phase refills expected from £29.99. There is no fixed monthly subscription. Timings and prices are expectations, not offers, and may change.
Working formulations
Ingredients shown on this website are working formulations published for transparency. Exact ingredients, forms, doses, allergen information, safety guidance and authorised claims may change following professional formulation, manufacturing and regulatory review. 28FOUR food supplements are not intended to diagnose, treat, cure or prevent disease.
Who you are dealing with
The launch list is operated by SOPHIE WARD CYCLE VENTURES LTD. Registered in England and Wales.
How your information is handled is set out in our Privacy Notice.