28 Days.
4 Phases.
1 Cycle of You.
A new era of cycle-specific menstrual wellness.
You were never inconsistent.
You were cyclical.
For generations, we have been taught that our menstrual cycle is simply the days we bleed. That was never the full story.
Our bodies move through four distinct phases—each with its own shifting rhythm, needs and strengths. 28four was created to help women understand and support the whole cycle.
01 — Days 1–7
Menstrual
Restore
A time to turn inward. To restore, replenish and listen more closely to what the body is asking for.
02 — Days 8–14
Follicular
Renew
Energy begins to rise. Curiosity returns. The body moves into a phase of renewal, possibility and forward motion.
03 — Days 15–21
Ovulatory
Radiate
Expression, connection and outward energy come into focus. A phase of visibility, communication and radiance.
04 — Days 22–28
Luteal
Rebalance
The pace begins to shift. Awareness turns inward again, creating space to rebalance, refine and prepare.
Four phases. One rhythm.
Understand your cycleThe system
One cycle was never meant to be supported in one way.
Four phase-specific formulas, connected through one intelligent cycle-tracking app.
28four is a four-part cycle support system created around the Menstrual, Follicular, Ovulatory and Luteal phases.
Each phase has its own formula, identity and daily guidance. The 28four app tracks where you are in your cycle and tells you which formula to take, and when—so the supplements and the app work as one connected system.
How it works
01
Know your phase
Follow your cycle and understand where you are.
02
Take your daily support
Receive phase-specific guidance designed around the changing rhythm of your cycle.
03
Understand your patterns
Build a deeper understanding of your energy, symptoms and needs over time.
The connected system
Four phases.
Four formulas.
One connected system.
The 28four app moves through your cycle with you — tracking your phase and reminding you which formula to take, and when.
Today · Day 3
Menstrual phase
Take 2 Menstrual capsules
Know where you are.
Know what comes next.
Your cycle is always moving. 28four moves with it.
The companion app tracks where you are across your four phases and gives you clear daily guidance on which formula to take and when.
Log how you feel. Follow your changing needs. Understand your individual rhythm over time.
Daily guidance, designed around your cycle.
- Cycle and phase tracking
- Daily formula guidance
- Daily reminders
- Symptom, energy and mood logging
- Educational phase content
- Your rhythm over time
Illustrative only. Final dosage and product directions to be confirmed.
Why 28four exists
Women were never the problem. The framework was incomplete.
We have spent generations being told to expect the same energy, focus and capacity from ourselves every day.
When that changes, we call ourselves inconsistent. Unmotivated. Too emotional. Not disciplined enough.
But the female body is not designed to remain static.
28four was created from the belief that women deserve to understand the complete rhythm of their bodies—and to have products, education and daily support built around that reality.
We are not here to make women easier to manage.
We are here to give women the language, knowledge and tools to understand themselves differently.
This is cycle support for the whole month—not only the days you bleed.
The future of women’s wellness is cyclical.
Read our storyJournal
The cycle, reframed
Cycle education
Your period is not your entire cycle
6 min read
The four phases
What are the four menstrual cycle phases?
8 min read
Energy
Why your energy may change throughout the month
5 min read
Culture
Cycle awareness without the wellness clichés
7 min read
Practice
Learning to work with your rhythm
4 min read
The founding community
Be there when the cycle changes.
Join the 28four founding community for early access, launch updates and the next chapter in cycle-specific wellness.